Made to order means made to measure.
Standard sizes fit standard dogs. We have never met one. Every piece in the wardrobe, and anything you dream up from a fabric reference, gets cut against your dog’s own four numbers.
The fabric
Send anything. A photo, a Pinterest screenshot, a swatch, the sherwani from your wedding. We match it as close as the mill allows and send you the option before a single cut is made. Nothing proceeds without your yes.
The measuring


Four numbers. That’s all we need.
- Neck: where the collar sits. Two fingers of room.
- Chest: the widest part, just behind the front legs. The number that matters most.
- Back: base of neck to base of tail, standing straight.
- Weight: be honest. We don’t judge. Alfie is mostly fluff himself.
The policy
Custom pieces are cut for one specific dog, so they are not returnable. If the fit is off and you measured with our guide, we alter or remake it.